Vote Local

Big chnage starts little 
Collaboration with Emily Zhang, Morgan Guerrieri 🗳️
Featured Creative Conscience

BRANDING
MOTION
POSTER

PROJECT BRIEF

Develop a series of posters, motion pieces, and vlogs highlighting the importance of voting.

MY VISION

#WHYVOTE USA is a global creative competition launched by Creative Conscience and VoiceBox to inspire young people to engage in voting and recognize its significance. This initiative promotes an inclusive, nonpartisan campaign, encouraging individuals to view voting as a powerful way to shape the communities they live in. Our research revealed that disengagement primarily stems from a lack of understanding, disillusionment with the system, and feelings of underrepresentation. To address these barriers, we centered our message on the value of local voting—where every vote contributes directly to shaping neighborhoods, streets, and the future of loved ones.

RESEARCH

From our reserch we found out that In 2020 A Pew Research study found that only 23% of young adults follow politics "very closely," compared to 56% of those aged 65 and older (not enough knowledge). A 2018 study from the Harvard Institute of Politics showed that 61% of young Americans believe that elected officials do not care what people like them think (disappointment within the system). According to a Knight Foundation report in 2020, 38% of non-voters said they believe "none of the candidates represent my views.” (- lack of representation).

TO SOLVE

Local elections shape the fabric of your daily life—from schools to community safety. They’re more accessible to follow, and your vote has a stronger, more direct impact. Start local, because real change begins at home!