The Hoarding 

La massa è un gregge docile che necessita di un padrone.
Featured in CCS Student Exhibition 2024

POSTER DESIGN
DIGITAL COLLAGE

PROJECT BRIEF

Design a series of posters that inform your audience about your chosen topic of discussion. 

MY VISION

This poster series explores the concept of social conformity in Italy, drawing from Freud's idea of the "massa" as a collective that overrides individual thought in favor of dominant beliefs. The design reflects how societal pressures push individuals to adopt shared ideologies without deviation. A maximalist aesthetic was used to emphasize the tension between individuality and the collective, with the layout carefully structured to express this dynamic, creatively redistributing text across the space to capture the fluidity of thought within a mass.