Moogic

Don’t cry over spilled milk
Collaboration with Emily Zhang🥛
CCS Student Exhibition 2024

BRANDING
PRODUCT
TYPOGRAPHY

PROJECT BRIEF

"America: A Case for Reframing an Idea" examines how myths have shaped concepts in the U.S. and focuses on rebranding them for a more accurate representation.

OUR VISION

Moogic is a branding system my teammate Emily and I created to challenge common misconceptions about whole milk, redefining the narrative that it is less healthy than popular alternatives like oat milk often portrayed in the media..

MAIN LOGO

LOGO VARIATIONS

TYPOGRAPHY

PRODUCTS