Gettin’ Back to Work

Detroit Basketball
Collaboration with Emily Zhang, Chelsea Rogers, Kate Aren 

CAMPAIGN
MOTION
SOCIAL MEDI

PROJECT BRIEF

Create a series of campaigns for the Detroit Pistons basketball team.

OUR VISION

Detroit has a deep culture in sports, launching the base for our campaign. Our campaign embraces the Detroit Pistons determination in the NBA. We bring the confident energy from the Bad Boys era to uplift and motivate our target audience by showing how practice makes perfect, and the importance of never giving up but cutting in at the angle of finding enjoyment in the process of success.