Fly Way

Fly the right way
Featured in CCS Student Exhibition 2024

BRANDING
PRODUCT DESIGN
COPY-WRITING

PROJECT BRIEF

Creating a fictional 826 store brand identity for a location of our choice. I picked Oklahoma City, Oklahoma.

MY VISION

Flyway is your cosmic refueling station, tucked away in the stellar crossroads of Oklahoma City. Inspired by the retro charm of Route 66’s vintage gas stations, we’ve reimagined the classic pit stop for intergalactic explorers. Here, in a state that’s launched more astronauts than most, Flyway fuels the dreams of student space travelers as they chart new galaxies. Need a snack after navigating asteroid fields or a quick recharge before your next planetary discovery? At Flyway, we pump the stardust, top off your rocket fuel, and send you soaring. Because here at Flyway, we help you fly the right way—straight to the stars and beyond!

WHAT IS 826?

826 National is a non-profit organization that supports students in their literacy and creative writing skills across the United States. Each store has a quirky and fun theme to represent the essence of the city they are in.

TYPEFACE

COLORS